The Use of Effective Communication Skills in Public Relations Is

question 75

Multiple Choice

The use of effective communication skills in public relations is critical because

• A) such skills are 'best practice' and required in a global environment.
• B) it facilitates an open, transparent and clear relationship with stakeholders.
• C) stakeholders have expectations that need to be met.
• D) the organisation pays for staff to have such skills.

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Definitions:

Acquire

The act of obtaining something, such as a company purchasing another company, or an individual gaining knowledge or skills.

Distribute

To spread or give out something among a number of recipients.

Change Agent

An individual or entity that acts as a catalyst for organizational change, promoting, facilitating, and managing change within groups or institutions.

Behavioural Science

The field that explores the activities and interactions among human beings, often integrating insights from psychology, sociology, and anthropology to understand human behavior.