What Communication Skills Are Required by Public Relations Practitioners? Discuss

question 47

Essay

What communication skills are required by public relations practitioners? Discuss what communication skills are most appropriate to different tasks, such as writing media releases, or influencing management to resource a campaign.

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Definitions:

Comparative Consolidated Financial Statements

Financial statements that provide financial information for multiple periods, offering a way to compare a company's financial performance over time.

Acquisition Differential

The difference between the cost of acquiring a company and the fair value of its identifiable net assets, often recognized as goodwill.

Business Combination

A transaction or event in which an acquirer gains control over one or more businesses, merging entities into one operational unit.

Voting Shares

Voting shares are shares of a company's stock that grant the shareholder the right to vote on corporate policy and the composition of the board of directors.