Unhappy Customers Are ______ as Likely to Pass on Negative

question 14

Multiple Choice

Unhappy customers are ______ as likely to pass on negative comments than happy customers are to pass on positive comments.

• A) just
• B) twice
• C) three times
• D) five times

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Definitions:

Sherman Antitrust Act

A landmark U.S. legislation passed in 1890 that prohibits monopolistic business practices.

Federal Trade Commission Act

A United States federal law established in 1914 to prevent unfair competition and deceptive practices in the marketplace.

Price Fixing

The practice of colluding with other firms to control prices.

Marketing Channel

The paths or routes that products and services take from the time they are produced until they are purchased by consumers, including intermediaries such as distributors and retailers.