VALS™ Defines Eight Personality Types That Impact Purchasing Decisions

question 193

Multiple Choice

VALS™ defines eight personality types that impact purchasing decisions. Which of the following set of traits is NOT part of the VALS matrix?

• A) Achievers and Strivers
• B) Experiencers and Survivors
• C) Thinkers and Believers
• D) Makers and Definers

Acknowledge the importance of correlation in the prediction process and error estimation.

Distinguish between dependent, independent, criterion, and predicted variables in the context of regression.

Understand the conditions under which variables in a multiple regression should be related or independent.

Understand the basic concepts of linear regression.

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Definitions:

Imaginary Audience

An aspect of adolescent egocentrism; the belief that other people are as concerned with our thoughts and behaviors as we are.

Adolescents

Individuals in the transitional stage of physical and psychological development that occurs between childhood and adulthood.

Object Permanence

Recognition that objects removed from sight still exist, as demonstrated in young children by continued pursuit.

Infants

Very young children, especially those under one year of age, characterized by rapid developmental changes.