Match Each Item with the Correct Statement Below

question 31

Short Answer

Match each item with the correct statement below.
a.target market
b.market segmentation
c.cohort effect
d.primary metropolitan statistical area
e.differentiated marketing
f.concentrated marketing
g.micromarketing
h.positioning map
i.VALS
j.AIO statement
k.core region
l.consumer product
m.demographic segmentation
n.Pareto's law
o.psychographic segmentation
p.geographic information systems
q.positioning
r.geographic segmentation
s.business product
t.mass marketing
-_____ defines consumer groups according to variables such as gender,age,income,occupation,and stage in the family lifecycle.

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Definitions:

Influence

The process of affecting the thoughts, behavior, and feelings of another person.

Legitimate Power

Refers to the authority an individual holds as a result of their position or role within an organization, perceived as rightful by members.

Managers

Individuals who are responsible for planning, organizing, leading, and controlling an organization's activities to achieve its goals.

Right

This term in isolation is too broad; in a specific context, it could refer to an entitlement, legal protection, or moral principle that is recognized and upheld in a social system.