Why Are Micromarketing Techniques Used

question 7

Multiple Choice

Why are micromarketing techniques used?

• A) primarily to sell services or other intangibles
• B) to maximize revenue potential of large firms that have abundant financial resources only by mass marketers
• C) for the sale of industrial goods by vendors only
• D) to target very specific groups or individuals

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Definitions:

Normal Curve

A bell-shaped curve that represents the distribution of many types of data where most occurrences take place in the middle of the distribution.

Standard Deviation

Standard deviation is a measure of the amount of variation or dispersion in a set of values, indicating how much the values in a dataset deviate from the mean.

Raw Scores

The initial, unadjusted scores obtained directly from a test or assessment.

Test-retest Reliability

A measure of consistency where the same test is administered to the same group at two different points in time to assess the consistency of the results.