Match Each Item to the Statement or Sentence Listed Below

question 136

Short Answer

Match each item to the statement or sentence listed below.
a.target market
b.market segmentation
c.cohort effect
d.census metropolitan area (CMA)
e.differentiated marketing
f.concentrated marketing
g.micromarketing
h.positioning map
i.VALS
j.AIO statement
k.core region
l.consumer product
m.demographic segmentation
n.80/20 principle
o.psychographic segmentation
p.geographic information system (GIS)
q.positioning
r.geographic segmentation
s.business product
t.mass marketing
-A product that is purchased for use by an individual is called a(n) _____.

Understand various organizational groupings and their roles within a firm.

Comprehend the differences between line, staff, and executive positions in an organization.

Identify the strategic marketing process phases and their significance.

Grasp the essence and application of marketing ROI (return on investment).

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Definitions:

Marcus Garvey

A Jamaican political leader, publisher, journalist, entrepreneur, and orator who was a staunch proponent of the Black nationalism and Pan-Africanism movements.

New Technologies

Emerging tools, systems, or innovations that significantly alter the business, societal, or personal landscapes, driving progress and sometimes disrupting established practices.

Radio

A technology and medium for transmitting audio content to a broad audience through electromagnetic waves.

Movies

Visual art forms that use moving images and sound to tell stories or convey messages, often produced for entertainment purposes.