Why Are Mail Surveys an Unreliable Means of Gathering Primary

question 230

Multiple Choice

Why are mail surveys an unreliable means of gathering primary data in many foreign countries?

• A) opinionated nature of target samples
• B) reticence of people in presence of others
• C) low literacy rates
• D) lack of basic telecommunications infrastructure

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Definitions:

Multinational Corporations

Large companies that operate, produce, or sell goods and services in multiple countries beyond their home country.

Self-Reference Criterion

The tendency to use one's own cultural standards and experiences to judge and interpret the behavior and beliefs of people from other cultures.

Cultural Values

Fundamental beliefs or ideals shared by a group of people which dictate behaviors and provide a sense of identity and community.

Unconscious Reference

An implicit or automatic reference to knowledge or information not consciously recognized by an individual.