Why Is Sampling One of the MOST Important Aspects of Research

question 26

Multiple Choice

Why is sampling one of the MOST important aspects of research design?

• A) If a study fails to involve consumers who accurately reflect the target market, the research will likely yield misleading conclusions.
• B) If a study includes a large enough number of people, it will be accurate; determining that number is the hard part.
• C) If a study uses a sampling method that has never been tried before, the sampling method will have to be defended in depth before the conclusions can be used.
• D) If a study doesn't say what people think it's going to say, it will have to be redone.

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