Match Each Item to the Statement or Sentence Listed Below

question 43

Short Answer

Match each item to the statement or sentence listed below.
a.marketing research
b.exploratory research
c.secondary data
d.primary data
e.sampling
f.hypothesis
g.nonprobability sample
h.interpretative research
i.focus group
j.marketing decision support system
k.sales forecast
l.jury of executive opinion
m.Delphi technique
n.sales force composite
o.trend analysis
p.exponential smoothing
q.marketing information system
r.data mining
s.mall intercept
t.simple random sample
u.cluster sample
v.convenience sample
w.controlled experiment
-The process of discussing a marketing problem with informed sources is _____.

---

Definitions:

Consumer Behaviours

The actions and decision processes of individuals or groups in purchasing and using products or services.

Attitude

A mental inclination shown through the assessment of a specific entity either positively or negatively.

Value-Expressive Function

A function of attitudes or behaviors that expresses an individual's central values and self-concept.

Utilitarian Function

The practical and functional aspects of products or behaviors that fulfill basic needs or provide tangible benefits to the user.