Which of the Following Is NOT a Characteristic That Distinguishes

question 66

Multiple Choice

Which of the following is NOT a characteristic that distinguishes B2B markets from consumer markets?

• A) Organizational markets are more geographically concentrated.
• B) More people exert influence on the organizational buying decision.
• C) The organizational market tends to have a greater number of buyers.
• D) Organizations often engage in multiple sourcing and vendor analysis.