How Does the Market Share/market Growth Matrix Classify Products with a Low

question 124

Multiple Choice

How does the market share/market growth matrix classify products with a low relative share of a high-growth rate market?

• A) stars
• B) question marks
• C) cash cows
• D) dogs

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Definitions:

Physical Distribution

The activities involved in moving products from the manufacturing plants to the final customers, including warehousing and transportation.

Transportation Cost

The expenses incurred in moving goods or materials from one location to another, including fuel, labor, and maintenance of vehicles.