Match Each Definition to the Corresponding Term

question 42

Multiple Choice

Match each definition to the corresponding term.
-Strategic planning is complemented by _____ which guides the implementation of activities specified in the strategic plan.

• A)planning
• B)marketing planning
• C)strategic planning
• D)tactical planning
• E)cash cows
• F)first mover strategy
• G)SWOT analysis
• H)strategic window
• I)marketing mix
• J)product strategy
• K)strategic business units
• L)Porter's Five Forces
• M)marketing strategy
• N)dogs
• O)stars
• P)annual growth rate

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Definitions:

Industrial Services

Services offered to businesses operating within industrial sectors, focusing on supporting production, efficiency, and operational needs.

Technical Nature

Refers to aspects or tasks that require specialized knowledge or skills, particularly in science, technology, engineering, and mathematics.

Organizational Buying

The decision-making process undertaken by organizations when purchasing products or services for operational needs, production, or resale.

Direct Selling

The marketing and selling of products directly to consumers away from a fixed retail location.