Match Each Definition to the Corresponding Term

question 178

Multiple Choice

Match each definition to the corresponding term.
-SBUs in the category of _____ promise poor future prospects,and marketers should withdraw from these businesses or product lines as quickly as possible.

• A)planning
• B)marketing planning
• C)strategic planning
• D)tactical planning
• E)cash cows
• F)first mover strategy
• G)SWOT analysis
• H)strategic window
• I)marketing mix
• J)product strategy
• K)strategic business units
• L)Porter's Five Forces
• M)marketing strategy
• N)dogs
• O)stars
• P)annual growth rate

---

Definitions:

Consumer Surplus

The financial gap between the potential spending by consumers on a product or service versus their actual spending.

Marginal Utility

The added enjoyment or advantage gained by using one more unit of a good or service.

Marginal Utility

The additional satisfaction or benefit received by consuming one more unit of a good or service.

Total Utility

The overall pleasure gained through consuming a certain volume of goods or services.