Which Statement Best Describes the State of the Global Marketplace

question 212

Multiple Choice

Which statement best describes the state of the global marketplace?

• A) The global marketplace is diminishing because of Internet technology.
• B) The global marketplace is growing because of trade agreements.
• C) The global marketplace is growing due to the threat of the ability of a single nation to manufacture, supply, and consume all that it produces.
• D) The global marketplace is growing owing to the talent shortage in the home countries of national companies.

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Definitions:

Media Selection

The process of choosing the most effective types of media channels to deliver advertising messages to the target audience.

Copy Development

The process of creating content for advertising or marketing materials.

Artwork

Works of art, especially visual arts, which include items like paintings, sculptures, and photographs, produced for aesthetic purposes.

Limited-Service Agency

An advertising agency that specializes in one aspect of the advertising process, such as providing creative services to develop the advertising copy, buying previously unpurchased media space, or providing Internet services.