What Type of Orientation Does a Company Have When It

question 165

Multiple Choice

What type of orientation does a company have when it assumes that customers will resist purchasing products not deemed essential and, therefore, the marketing department must overcome this resistance through personal selling and advertising?

• A) production
• B) marketing
• C) sales
• D) relationship

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Definitions:

Productive Results

Outcomes or deliverables that are effectively and efficiently achieved, contributing to the goals of an organization or individual.

Job

A set of specified work and task activities that engage an individual in an organization.

Positive Affect

The extent to which an individual experiences positive moods such as joy, interest, and alertness.

Value

The importance, worth, or usefulness of something, often considered in terms of financial, social, or personal significance.