Match Each Definition to the Corresponding Term

question 169

Short Answer

Match each definition to the corresponding term.
a.utility
b.buzz marketing
c.exchange process
d.seller's market
e.buyer's market
f.marketing myopia
g.social responsibility
h.relationship marketing
i.person marketing
j.place marketing
k.event marketing
l.organization marketing
m.interactive marketing
n.lifetime value of a customer
o.social marketing
p.one-to-one marketing
q.strategic alliances
r.not-for-profit organizations
s.ethics
t.mobile marketing
u.wholesalers
v.transaction-based marketing
-Many not-for-profits use _____ in order to influence people to accept their goals or contribute in some way.

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Definitions:

Holland's Personality Types

A theory of personality that categorizes individuals into six types - Realistic, Investigative, Artistic, Social, Enterprising, and Conventional - based on their interests and approach to life situations.

Artistic

Relating to, characteristic of, or skilled in the arts, including both the creation and appreciation of visual, auditory, or performance artifacts.

Realistic

Realistic pertains to an inclination towards accepting situations as they are and being prepared to deal with them accordingly, often in a practical and pragmatic manner.

Cohabiting Opposite-Sex Couple

A living arrangement in which an unmarried male and female partner live together in a long-term relationship that resembles a marriage.