What Type of Behaviour Does Walmart Canada Exhibit by Contributing

question 69

Multiple Choice

What type of behaviour does Walmart Canada exhibit by contributing to local scholarships and community programs?

• A) relationship marketing
• B) social responsibility
• C) green marketing
• D) one-to-one marketing

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Definitions:

Sales Promotion Role

The activities or strategies aimed at boosting sales and strengthening market presence temporarily through incentives such as discounts, contests, or free samples.

Consumer Markets

Markets comprising individuals and households that purchase goods and services for personal consumption.

IMC Program

Integrated Marketing Communications Program, an approach to creating a unified and seamless brand messaging experience across all channels and communication methods.

Consumer Products Types

Refers to categories of products marketed to consumers, typically divided into convenience, shopping, specialty, and unsought products.