What Does Interactive Marketing Refer To

question 210

Multiple Choice

What does interactive marketing refer to?

• A) sequential marketing efforts beginning with frontline salespersons and proceeding to detailed instructions by a technical expert
• B) marketing efforts through interactive programs where customers can post their queries directly to the management
• C) buyer-seller communications in which the customer controls the amount and type of information received from a marketer
• D) software-controlled marketing strategies which use central databases to segment the market on various demographic and psychographic factors

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Definitions:

Death

The cessation of all biological functions that sustain a living organism.

Reasonable Doubt

A standard of proof in criminal trials that must be overcome to convict a defendant, denoting that there is no other logical explanation derived from the facts.

Public Official

An individual holding a position of authority in government, responsible for making and implementing public decisions.

Private Interest

Individual or small group interests that are personal rather than public or communal.