Examlex
Why do marketers apply quality and quantity control standards?
Non-Working Spend
Pertains to marketing expenses not directly associated with the creation or production of advertising content, such as research or agency fees.
Maintained Social Capital
The preservation and nurturing of valuable social networks and relationships over time to benefit from mutual support and resources.
Latent Ties
Latent ties refer to potential social connections that are not currently active but can be activated when necessary, representing untapped social resources.
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