List the Activities That Marketers Must Perform in Order to Create

question 105

Essay

List the activities that marketers must perform in order to create the customers organizations want.

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Definitions:

Guilt

A feeling of having done wrong or failed in an obligation.

Splitting Off

A psychological defense mechanism where individuals may separate conflicting thoughts or emotions into distinct, compartmentalized areas of their psyche.

Trauma

An extraordinary psychological experience—caused by threat to life or bodily safety or a personal encounter with violence and death—that overwhelms ordinary human functioning.

Forgiveness

"An internal process of healing within the victim, whereby she or he is able to disconnect from self-destructive defenses and reactions, such as anger and guilt, brought to bear interpsychically in reaction to a traumatic event so as to move on toward a healthy lifestyle."