Match Each Definition to the Corresponding Term

question 119

Multiple Choice

Match each definition to the corresponding term.
-The _____ occurs when two or more parties exchange something of value.

• A)utility
• B)buzz marketing
• C)exchange process
• D)seller's market
• E)buyer's market
• F)marketing myopia
• G)social responsibility
• H)relationship marketing
• I)person marketing
• J)place marketing
• K)event marketing
• L)organization marketing
• M)interactive marketing
• N)lifetime value of a customer
• O)social marketing
• P)one-to-one marketing
• Q)strategic alliances
• R)not-for-profit organizations
• S)ethics
• T)mobile marketing
• U)wholesalers
• V)transaction-based marketing

---

Definitions:

Blog

A website or webpage that is frequently updated, usually managed by a single person or a small team, and features content in a casual or conversational tone.

Indirect Organizational Strategy

An approach where the main idea or conclusion is presented after the supporting details or arguments.

Social Networks

Platforms that enable users to interact, create, and share content through digital communities.

Brainstorming

A group creativity technique designed to generate a large number of ideas for the solution of a problem.