What Does the Simplest and Least Costly Level of Assessment

question 157

Multiple Choice

What does the simplest and least costly level of assessment of public relations effectiveness involve?

• A) conducting extensive focus group assessments
• B) counting the number of press releases distributed
• C) measuring target audiences to see if the messages were received and understood
• D) evaluating governmental response to public relation announcements

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Definitions:

Elastic

Describes a situation in economics where the quantity demanded or supplied of a good changes significantly in response to a change in price.

Inelastic

Describes a situation where the demand or supply for a good or service is relatively unaffected when the price changes.

Elasticity of Demand

An indicator of the responsiveness of the quantity of a good demanded to its price alterations, showing how sensitive buyers are to changes in its cost.

Tax Burden

The total amount of taxes paid by individuals or businesses relative to their income, often discussed in the context of debates over fairness and economic policy.