It Is Not Uncommon for Magazine Publishers to Run Multiple

question 296

Multiple Choice

It is not uncommon for magazine publishers to run multiple print jobs of the same magazine, in which each job contains changes in advertising copy to suit the target market requirements of various advertisers. In trade terms, what is the publisher creating?

• A) split runs of the magazine
• B) circulation exceptions of the magazine
• C) monthly issues of the magazine
• D) exception runs of the magazine

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Definitions:

Power To Negotiate

The authority or capacity to discuss terms and reach agreements in a formal setting or transaction.

Holder

An individual or entity that legally possesses a negotiable instrument, such as a check or note, and has the right to execute or demand its fulfillment.

Forged Indorsement

This refers to an unauthorized signature on a negotiable instrument, such as a check, that falsely purports to be that of the named endorsee.

Non-Existent Employee

A fabricated or fictitious employee created on company records, usually for fraudulent purposes like embezzlement.