Match Each Item with the Correct Statement Below

question 153

Multiple Choice

Match each item with the correct statement below.
-The function of informing,persuading,and influencing the consumer's purchase decision is known as _____.

• A)noise
• B)advertising
• C)promotion
• D)publicity
• E)sales promotion
• F)guerrilla marketing
• G)posttesting
• H)split runs
• I)cooperative advertising
• J)marketing public relations
• K)media scheduling
• L)pretesting
• M)informative advertising
• N)persuasive advertising
• O)retail advertising
• P)missiles
• Q)cross-promotion
• R)interactive advertising
• S)sponsorship
• T)institutional marketing

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Definitions:

Organizational Behaviour

The study of how individuals and groups interact within organizational settings, focusing on aspects like leadership, culture, performance, and motivation.

Learned Behaviour

Actions or reactions developed as a result of experiences or training, rather than being innate.

Extinction

In behavioral psychology, the gradual weakening and disappearance of a conditioned response when it is no longer reinforced.

Reinforcement

The process by which stimuli strengthen behaviours.