When Products Move Through More Than One Marketing Channel to Reach

question 115

True/False

When products move through more than one marketing channel to reach different target markets, it is called dual distribution.

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Definitions:

Demand

An economic principle referring to consumer desire for products or services at a given price.

Outsourcing Strategy

A business approach where a company contracts out certain tasks or services to external providers to reduce costs and improve efficiency.

Tight Security

A stringent level of security measures and protocols intended to prevent unauthorized access, breaches, and ensure the protection of information or premises.

Realistic Job Previews

A hiring practice where prospective employees are given an accurate glimpse of what working in a particular job or organization will be like, including both positive and negative aspects.