What Is a Characteristic of a Good Brand Name

question 98

Multiple Choice

What is a characteristic of a good brand name?

• A) It should avoid any specific connotation relative to product content.
• B) It should be short and descriptive of the product or characteristics.
• C) It should possess generic potential.
• D) It should be pronounced the same in every language.

Understand the role of social policy in promoting child welfare.

Grasp the lifelong process of development and change.

Identify developmental stages and their characteristics.

Understand the purpose and importance of effective selection practices in achieving organizational goals.

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Definitions:

Selling Price

The amount of money for which a product or service is sold to customers.

Contribution Margin Ratio

A financial metric that measures how effectively a company can cover its variable costs with revenue, calculated as contribution margin divided by sales revenue.

Variable Cost Per Unit

The cost that changes in proportion to changes in the level of output or activity.

Income From Operations

The profit realized from a business's ongoing core business operations, excluding deductions of interest and taxes.