How Does Young & Rubicam's Brand Asset Valuator Model Identify

question 77

Multiple Choice

How does Young & Rubicam's Brand Asset Valuator model identify the dimension of brand personality called "relevance"?

• A) as the extent of consumer awareness of a brand and the understanding of what kind of product it stands for
• B) as the real and perceived appropriateness of a brand to a big consumer segment
• C) as the way in which brand equity is assigned to the brand by evaluating institutions
• D) as a brand's ability to stand apart from competitors

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Definitions:

Licensing

A legal process in which one firm pays to use or distribute another firm’s resources, including products, trademarks, patents, intellectual property, or other proprietary knowledge.

International Markets

Refers to the various markets operating in different countries around the globe, where goods, services, and currencies are exchanged across national boundaries.

Regulation

The act of controlling, directing, or managing activities through rules and standards imposed by authorities.

Diversification

A marketing strategy that seeks to attract new customers by offering new products that are unrelated to the existing products produced by the organization.