What Is the First Step in the Process for Companies

question 20

Multiple Choice

What is the first step in the process for companies that adopt category management system?

• A) setting performance standards and measuring actual results against the standard
• B) defining the category based on the target market's needs
• C) staffing the sales force, including the national sales teams assigned to major retailers
• D) identifying consumer groups and the store clusters with the greatest sales potential

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Definitions:

Previous Experiences

The events or activities that an individual has encountered or participated in before the present time, often influencing current behavior or decisions.

Viewpoints

Perspectives or angles from which individuals consider or evaluate an issue or topic.

Induction

The process of introducing a new employee to their job and the organization, involving training and orientation.

Adaptation

The process of changing or modifying something to better suit a new environment or conditions.