In Keeping with Its Corporate Strategy of "Building a Global

question 229

Multiple Choice

In keeping with its corporate strategy of "building a global luxury accessories business," Ralph Lauren introduced a new line of footwear. In business terms, how would the actions of Ralph Lauren be described?

• A) market penetration
• B) market development
• C) product development
• D) product diversification

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Definitions:

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FOIA Request

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Days on which business is customarily conducted, typically Monday through Friday, excluding public holidays.

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