What Do Databases Have the Capacity to Do When Used

question 4

Multiple Choice

What do databases have the capacity to do when used properly?

• A) calculate the amount of a customer's next purchase
• B) force customers or targeted customer groups to buy more
• C) reduce customer retention and referral rates
• D) identify a firm's most profitable customers

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Definitions:

Brand Logic

The rationale and strategic thinking behind a brand's creation, positioning, and market approach.

Non-marketing Benefits

Advantages or positive outcomes that accrue from a product, service, or activity not directly related to marketing efforts, such as customer loyalty or employee satisfaction.

Internal Buy-in

A term used in business to describe the process of getting support and agreement from all members within an organization for a project or initiative.

Brand Team

A group of professionals within an organization tasked with managing and developing the brand's image, strategies, and marketing efforts to build brand equity.