Match Each Item with the Correct Statement Below

question 234

Multiple Choice

Match each item with the correct statement below.
-The term _____ refers to the visual components that contribute to the overall look of a brand.

• A)trade dress
• B)brand preference
• C)brand insistence
• D)generic product
• E)family brand
• F)brand equity
• G)product diversification
• H)trademark
• I)brand extension
• J)consumer innovator
• K)brand name
• L)private brand
• M)brand manager
• N)universal product code (UPC)
• O)cannibalization
• P)product liability
• Q)captive brand
• R)brand mark
• S)line extension
• T)label

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Definitions:

Intestate

The state of dying without a valid will, resulting in one's assets being distributed according to statutory guidelines.

Single Mother

A woman who has a dependent child or dependent children and who is widowed, divorced, or unmarried.

Stepchildren

Children brought into a family by a new spouse who are not the biological offspring of that spouse.

Inheritance

Assets, money, or property received from someone who has died, transferred through legal means such as a will or through intestate laws if no will exists.