Match Each Item with the Correct Statement Below

question 88

Multiple Choice

Match each item with the correct statement below.
-A(n) _____ is a branding component that carries an item's brand name or symbol,the name and address of the manufacturer or distributor,information about the product,and recommended uses.

• A)trade dress
• B)brand preference
• C)brand insistence
• D)generic product
• E)family brand
• F)brand equity
• G)product diversification
• H)trademark
• I)brand extension
• J)consumer innovator
• K)brand name
• L)private brand
• M)brand manager
• N)universal product code (UPC)
• O)cannibalization
• P)product liability
• Q)captive brand
• R)brand mark
• S)line extension
• T)label

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Definitions:

Organic Product

Any chemical compound that results from the synthesis or reaction involving organic compounds, typically containing carbon-hydrogen bonds.

Fatty Acids

Long-chain hydrocarbons that end with a carboxylic acid group, a major component of lipids in biological systems.

Carbons

The chemical element with atomic number 6, fundamental to life, and the basis of organic chemistry.

Micelle

An aggregate of surfactant molecules dispersed in a liquid colloid, forming a molecular assembly that can solubilize hydrophobic molecules in its hydrophobic core.