Which of the Following Is a Single Product Line

question 245

Multiple Choice

Which of the following is a single product line?

• A) four-door sedans offered by various automakers
• B) 125-passenger jets manufactured by Airbus and Boeing
• C) Hershey Kisses in a variety of flavours
• D) different brands of toothpaste

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Definitions:

Offering

Refers to a product, service, or investment opportunity presented to the market by a business or individual.

Customer Value Proposition

A business or marketing statement that describes why a customer should buy a product or use a service, highlighting the unique value the customer will gain.

Return On Investment

A measure of the profitability of an investment, calculated by dividing the net profit from the investment by the cost of the investment, often expressed as a percentage.

Customer Value Proposition (CVP)

A business or marketing statement that describes why a customer should buy a product or use a service, highlighting the specific value it offers.