Match Each Item to the Statement or Sentence Listed Below

question 68

Short Answer

Match each item to the statement or sentence listed below.
a.marketing mix
b.benchmarking
c.product
d.convenience product
e.shopping product
f.specialty product
g.product line
h.product mix
i.unsought product
j.maturity stage
k.raw materials
l.total quality management
m.product life cycle
n.installations
o.services
p.impulse goods
q.wholesaler
r.business-to-business (B2B)
s.supplies
t.emergency goods
u.component parts
v.staples
w.line extension
-A(n) _____ offers unique characteristics that cause buyers to prize those particular brands.

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Definitions:

Social Decisions

Decisions made within a group or society that affect the welfare of the community and involve considerations beyond individual gain.

Ethical Principles

Fundamental guidelines that dictate behavior and conduct, often used to guide actions in professional and personal settings to ensure fairness, integrity, and respect.

Social Contract Ethical Theory

A theory in philosophy that posits the legitimacy of authority of the state over the individual is grounded in a contractual agreement among individuals in a society.

Ethical Lifestyle

A way of life or behavior that is conducted according to principles of what is morally right or acceptable, often involving conscious choices that promote sustainability and minimize harm to others.