Examlex
Transaction-based marketing recognizes and builds on the concept that providing added value to customer transactions through superior customer service improves customer retention and referrals.
Willingness to Pay
The maximum amount an individual is prepared to spend on a good or service, reflecting the value they derive from it.
Surplus
An excess of production or supply over demand, often leading to lower prices.
Market Economy
An economic system where supply and demand from consumers and producers determine the production of goods and services.
Free Stuff
Items or services offered without charge, usually as part of a promotional strategy or as incentives.
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