Databases Allow Sellers to Identify Their Most Profitable Customers, but Usually

question 204

True/False

Databases allow sellers to identify their most profitable customers, but usually at the expense of increasing marketing and promotional costs.

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Definitions:

Non-controlling Interest

A portion of the equity (ownership) in a subsidiary not owned by the parent company, reflecting the minority shareholders' claim on assets and earnings.

Equity Method

An accounting technique used by companies to record their investments in other companies, where the investment is recorded at original cost and adjusted for the investor's share of the investee's net income or loss.

Voting Shares

Shares of a company's stock that grant the shareholder the right to vote on corporate matters and decisions at shareholder meetings.

Issue of Shares

The process by which a company allocates new shares to shareholders, which can raise capital or dilute ownership depending on the circumstances.