What Kind of Commitment Is Necessary in Relationship Marketing

question 80

Multiple Choice

What kind of commitment is necessary in relationship marketing?

• A) a reduction in the use of technology in favour of one-on-one communication
• B) an emphasis on new customers
• C) a company-wide initiative
• D) conflict between buyers and the company

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Definitions:

Systematic Desensitization

An exposure therapy that uses relaxation training and a fear hierarchy to help clients with phobias react calmly to the objects or situations they dread.

Flooding

A psychological treatment method where a person is exposed to their phobia at its worst until the fear diminishes.

Specific Phobias

An irrational fear and avoidance of a particular object or situation that poses little to no actual danger.

Predisposition

A natural inclination or tendency to suffer from a particular condition or exhibit a particular behavior.