What Is a Major Drawback Associated with Customer Relationship Management

question 89

Multiple Choice

What is a major drawback associated with customer relationship management systems?

• A) They are not effective in reducing the marketing and distribution costs for the products.
• B) The strategy needs to be thought out in advance, and everyone in the firm must be committed to it.
• C) They cannot provide a complete picture of the customers in order to understand their needs.
• D) They complicate simple business processes while trying to reorganize the focus on customer satisfaction.

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Definitions:

Cash

Physical or digital money in hand or readily available for transactions or use.

Convertible Debt

A short-term loan that can be turned into equity when future financing is issued.

Convertible Bond

A type of bond issued by a corporation that can be converted into a predetermined number of the company's equity shares at certain times during the bond's life, usually at the discretion of the bondholder.

Revolving Debt

A form of credit that allows the borrower to draw down, repay, and redraw loans repeatedly up to a certain credit limit.