Match Each Item to the Statement or Sentence Listed Below

question 69

Short Answer

Match each item to the statement or sentence listed below.
a.transaction-based marketing
b.relationship marketing
c.internal marketing
d.frequency marketing
e.affinity marketing
f.database marketing
g.application service providers (ASPs)
h.customer relationship management
i.partnership
j.co-branding
k.co-marketing
l.electronic data interchange (EDI)
m.supply chain
n.lifetime value of a customer
o.strategic alliance
p.value chain
q.web services
r.internal customers
s.seller partnership
t.national account selling
u.grassroots marketing
v.quick-response merchandising
-focuses on short-term, one-time exchanges.

---

Definitions:

Prosocial Behaviour

Actions intended to benefit others without expecting anything in return, such as helping, sharing, or comforting.

Human Reactions

The responses or behaviors exhibited by individuals in response to external stimuli or situations, influenced by cognitive, emotional, and physical states.

Animal Reactions

The behaviors or physiological responses of animals to external stimuli or changes in their environment.

Perilous Situation

A dangerous or risky circumstance that can potentially lead to harm.