Match Each Item to the Statement or Sentence Listed Below

question 8

Short Answer

Match each item to the statement or sentence listed below.
a.transaction-based marketing
b.relationship marketing
c.internal marketing
d.frequency marketing
e.affinity marketing
f.database marketing
g.application service providers (ASPs)
h.customer relationship management
i.partnership
j.co-branding
k.co-marketing
l.electronic data interchange (EDI)
m.supply chain
n.lifetime value of a customer
o.strategic alliance
p.value chain
q.web services
r.internal customers
s.seller partnership
t.national account selling
u.grassroots marketing
v.quick-response merchandising
-involves a combination of strategies and tools that drives relationship programs.

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Definitions:

Large-company Stocks

Equities issued by corporations with a large market capitalization, often considered more stable investments than those of smaller companies.

Treasury Bills

Short-term government securities with maturities of one year or less, sold at a discount from their face value.

Weak Form Efficient

A form of market efficiency that asserts all past prices of a stock are reflected in its current price, hence technical analysis cannot predict future movements.

Insider Information

Confidential information about a company that has not been made public and is used by someone to gain an advantage in the stock market.