Match Each Item with the Correct Statement Below

question 202

Multiple Choice

Match each item with the correct statement below.
-The _____ is a sequence of suppliers that contribute to the creation and delivery of a product.

• A)strategic alliance
• B)relationship marketing
• C)cobranding
• D)frequency marketing
• E)value chain
• F)database marketing
• G)exponential smoothing
• H)customer relationship management
• I)trend analysis
• J)internal customers
• K)comarketing
• L)quick-response merchandising
• M)affinity program
• N)lifetime value of a customer
• O)Delphi technique
• P)national account selling
• Q)transaction-based marketing
• R)customer churn
• S)buzz marketing
• T)grassroots marketing

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Definitions:

Acetylene

A colorless, highly flammable gas, C2H2, used as a fuel and a building block for synthetic materials; it’s the simplest alkyne.

Methanol

A light, volatile, colorless liquid alcohol, CH₃OH, used as a solvent, antifreeze, fuel, and as a starting material for chemical synthesis.

Single Bonds

Chemical bonds involving the sharing of one pair of valence electrons between two atoms, typically indicative of a stable chemical linkage.

Formaldehyde

A colorless, strong-smelling gas used in making building materials and many household products, known chemically as CH2O.