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Web-Star Makes Web Conferencing Software with Features That Integrate Directly

question 18

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Web-Star makes Web conferencing software with features that integrate directly into users' back-end systems such as inventory, order processing, shipping, tracking, CRM, and tech support. Using this software, companies can hold internal meetings as well as give sales presentations that allow them to check inventory in real-time and place customer orders during the presentation. Quite often, Web-Star salespeople make sales presentations to prospects using the Web-Star product to show off its capabilities.
-Which question is most relevant to a Web-Star salesperson who is trying to tailor a presentation to a prospect's specific needs for Web conferencing software?


Definitions:

External-operational Communication

The exchange of information between an organization and external parties, such as customers or vendors, that relates to its day-to-day operations.

Company Merger

The process by which two or more companies combine to form a single entity, often aiming to increase market share, reduce costs, or expand into new markets.

Senior Management

The highest level of management of an organization, responsible for the overall direction and strategy.

Grapevine

An informal, unofficial, and personal communication network within an organization.

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