The Statement,"This Product Is Convenient,priced Right,and Ready to Use,"is an Example

question 66

Multiple Choice

The statement,"This product is convenient,priced right,and ready to use,"is an example of which of the following approaches?

• A)premium
• B)survey
• C)product
• D)benefit
• E)systems

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Definitions:

Omnichannel

A multi-channel approach to sales that seeks to provide customers with a seamless shopping experience, whether they are shopping online from a mobile device, a laptop, or in a brick-and-mortar store.

Motor Transport

Concerns the use of motor vehicles for transporting goods and passengers over land.

Pull Strategy

A marketing strategy that aims to create demand at the consumer level, encouraging the product to be "pulled" through the distribution channels.

Hybrid Strategy

A competitive approach that combines elements of both cost leadership and differentiation strategies to serve customers.