The Ferrante Company Sells Custom Music Mixes to Retail Stores

question 32

Multiple Choice

The Ferrante Company sells custom music mixes to retail stores for the purpose of creating a specific mood and increasing sales. Ferrante's major innovation is the ability to correlate sales activity, customer movement, and customer behavior to the songs playing in the background. Jeff Baliyut, a sales representative with Ferrante, is meeting with the merchandising director of a major retail chain that sells kitchen accessories and specialty foods.
-Which of the following is a need-satisfaction question Jeff can ask the merchandising manager?

• A)If I understand you,knowing only the song playing when the customer reaches the register doesn't take into account patterns of shopping,purchasing triggers,or waits in a checkout line?
• B)Do you have point-of-purchase software that allows you to track time and amount of purchase?
• C)How does your current music provider track the correlation between songs and purchases?
• D)Would it help you to be able to track songs as customers browse and shop,as well as tracking mixes that lead to the actual purchase,to be able to mix songs for better sales?
• E)Does knowing the song playing at the moment the customer gets to the register give you the information you really need to create an effective mix?

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Definitions:

Active Transport

The passage of molecules over a cell's membrane, moving from an area of decreased concentration to an area of increased concentration, an endeavor that utilizes energy.

Concentration Gradient

A difference in the concentration of a substance across a distance, which can drive diffusion of particles from an area of high concentration to an area of lower concentration.

Carrier Molecules

Proteins that assist in moving substances through a cell membrane by altering their form or attaching to the substance.

Apoptosis

A process of programmed cell death that occurs in multicellular organisms, helping to maintain health by eliminating old, unnecessary, or unhealthy cells.