Alana Pierce Is the Director of Membership Programs for the Tammerline

question 60

Multiple Choice

Alana Pierce is the director of Membership Programs for the Tammerline Zoo. She develops the programs and sells them to zoo visitors. The programs are tiered and include discounts and special perks for members.
-Alana has seen research showing that members who are contacted"meaningfully"at least once a month are more likely to renew their memberships. What form of contact would zoo members be most likely to find meaningful each month?

• A)an automated phone call thanking them for their zoo membership
• B)an e-mail invitation to an upcoming special event for zoo members
• C)a refrigerator magnet with a picture of a zoo animal on it
• D)a phone call from another zoo member requesting donations
• E)a postcard with reminders of the zoo's hours of operation

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Definitions:

Job Enrichment

A method of motivating employees by enhancing the quality and variety of their job tasks and responsibilities.

Evaluating Responsibilities

The process of assessing and determining the obligations and duties of an individual or organization, often to ensure accountability and effective performance.

Job Depth

Refers to the degree of control, complexity, and freedom of tasks that an employee has in their job, allowing for greater autonomy and job satisfaction.

Work Planning

The process of outlining the tasks, resources, and timelines required to complete a project or achieve a goal.