Examlex
An external stimulus called a stressor and the physical and emotional responses to that stimulus are called:
IMC Budgeting Process
The method of allocating and managing funds for integrated marketing communications.
Media
Various channels and platforms used to convey information or entertainment to large audiences, including print, broadcast, and digital formats.
Right Audience
The specific group of consumers at whom a company aims its products and services, believing they are most likely to buy them.
Right Message
Refers to the creation and delivery of appropriate and targeted communication that resonates with a specific audience.
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