Rob Fernández Is a Sales Representative Employed by Computer Resources,a

question 28

Multiple Choice

Rob Fernández is a sales representative employed by Computer Resources,a computer supplier that develops customer solutions that combine computer hardware,software,installation,and training. When Rob brings together many parts of the company's product mix in order to develop a customized customer solution,this is referred to as:

• A)developing a product configuration
• B)establishing a strategic priority
• C)qualifying product benefits
• D)quantifying product features
• E)creating a value statement

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Definitions:

Opportunity Cost

Opportunity cost is the loss of potential gain from other alternatives when one alternative is chosen.

Cancún

A Mexican city on the Yucatán Peninsula bordering the Caribbean Sea, known for its beaches, resorts, and nightlife.

Paris

The capital city of France, known for its significant cultural, historical, and economic contributions to the world.

Marginal Analysis

An examination of the benefits and costs of an additional unit of consumption or production to help make economic decisions.