When Developing a Product Strategy,the Salesperson Must

question 37

Multiple Choice

When developing a product strategy,the salesperson must:

• A)review information on consumer motivation
• B)adopt the marketing concept
• C)adopt the sure-win philosophy
• D)consider price above other aspects of the product
• E)use feature-benefit analysis

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Definitions:

Discrimination

Unjust or prejudicial treatment of different categories of people, often based on race, age, gender, or religion.

Observational Learning

The process of acquiring skills, knowledge, or behaviors by watching and imitating others, rather than through direct experience or instruction.

Unconditioned Stimulus (US)

In classical conditioning, a stimulus that naturally triggers a response without any prior learning.

Unconditioned Response (UR)

In classical conditioning, the unlearned, naturally occurring response to the unconditioned stimulus (US), such as salivation when food is in the mouth.