Terrance Simpson Is a Sales Representative for Swim-Tex, a Swimming

question 16

Essay

Terrance Simpson is a sales representative for Swim-Tex, a swimming pool service and supply company. Swim-Tex sells the chemicals needed for pool maintenance as well as pool accessories like slides, ladders, and diving boards. Swim-Tex sells to both consumers and businesses.
-Terrance has identified that a customer strongly identifies with social groups and is influenced heavily by her role,reference,social class,and culture. What would be important for Terrance to do to win the sale from this customer?
A)Position the product as being a luxury product.
B)Position the product as fitting with the groups the customer identifies with.
C)Position the product as being the standard across all groups.
D)Assume the mannerisms of the culture the customer identifies with.
E)Mimic the customer's speech patterns to create rapport.

• A)Position the product as being a luxury product.
• B)Position the product as fitting with the groups the customer identifies with.
• C)Position the product as being the standard across all groups.
• D)Assume the mannerisms of the culture the customer identifies with.
• E)Mimic the customer's speech patterns to create rapport.

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Definitions:

Nourishment

The food and nutrients necessary for growth, health, and good condition.

Pupil Diameter

The size of the opening in the center of the iris of the eye, which regulates the amount of light that enters the eye.

Sphincter Pupillae

Circular smooth muscle fibers of the iris’s diaphragm that constrict the pupil of the eye.

Ciliary Muscles

Ring-shaped muscles in the eye that change the shape of the lens to focus light on the retina, enabling the eye to adapt its vision for close or distant objects.